We knew a lot about doctors, from their birthdays to their prescribing habits
It was not enough to grow our market share — we had to grow the market, too.
Nowadays, it’s not all fine wine and caviar. Since I left the industry in 2000, pharmaceutical marketing has changed — at least on the outside. After years of bad press, and with mounting fears of a regulatory crackdown, drugmakers adopted a voluntary...
Read latest The Washington Post Sunday online.
Newspapers from USA
Newspapers in English